Vol 6, Issue 3, 2016

Examining the Link between Word of Mouth and Brand Equity: A Study on International Fast Food Restaurants in Malaysia
Author(s): Jalal Hanaysha
Keywords: Brand equity, restaurant industry, word of mouth
Received: 9 March 2016 | Published: 13 July 2016
Article Type: Research Article | Page: 41-49 | Citation:  12
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On the Relationship between Foreign Trade and Regional Disparity in China in the Post-Reform Era
Author(s): Qin Zhang, Yanqing Jiang
Keywords: Regional disparity, foreign trade, reform and opening up
Received: 16 March 2016 | Published: 18 July 2016
Article Type: Research Article | Page: 50-62 | Citation:  0
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