Vol 6, Issue 2, 2016

Linking Attitude to Actual Purchase of Herbal Product in Malaysia: The Moderating Role of Perceived Risk
Author(s): Sarina Ismail, Sany Sanuri Mohd Mokhtar
Keywords: Purchase intention, actual purchase, product safety, perceived risk, herbal product, consumer behavior, Malaysia
Received: 5 February 2016 | Published: 16 May 2016
Article Type: Research Article | Page: 22-30 | Citation:  3
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Testing the Effects of Food Quality, Price Fairness, and Physical Environment on Customer Satisfaction in Fast Food Restaurant Industry
Author(s): Jalal Hanaysha
Keywords: Customer satisfaction, food quality, physical environment, price fairness
Received: 18 February 2016 | Published: 22 May 2016
Article Type: Research Article | Page: 31-40 | Citation:  8
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