Vol 2, Issue 1, 2012

Competitive Strategy Orientations of Small and Medium Business Owners and their Performance Impacts: The Case of Paint Manufacturing SMEs in South-Western Nigeria
Author(s): Ade Oyedijo
Keywords: Differentiation strategy, low-cost strategy, small and medium scale enterprises, organizational
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Article Type: Research Article | Page: 1-8 | Citation:  23
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Advertising Effectiveness on Brand Judgment and Consumer Preference in Purchasing Decision in Pakistan
Author(s): Abdul Latif, Dr. Anwar Ali Shah G. Syed, Ali Hassan Halepoto, Muhammad Suhail Nazar, Faiz M. Shaikh
Keywords: Advertising, brand, judgment, consumer, preferences
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Article Type: Research Article | Page: 9-13 | Citation:  2
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The Effects of Cost Leadership Strategy and Product Differentiation Strategy on the Performance of Firms
Author(s): Hashem Valipour, Hamid Birjandi, Samira Honarbakhsh
Keywords: Cost leadership strategy, product differentiation strategy, financial leverage, performance
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Article Type: Research Article | Page: 14-23 | Citation:  21
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Measuring Performance, Efficiency of Allied & Muslim Commercial Banks Before after Privatization Period
Author(s): Nadeem Bhatti
Keywords:

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Article Type: Research Article | Page: 24-37 | Citation:  0
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