Vol 6, Issue 8, 2016

Feasible Ubiquitous Innovative Service for Taiwan Resort Industry
Author(s): Peggy Chang, Hong-Bin Chen, Huan-Tun Chen, I-Hua Lee
Keywords: Resort industry, ubiquitous technology, innovative service
Received: 14 November 2016 | Published: 20 December 2016
Article Type: Research Article | Page: 167-175 | Citation:  0
Abstract | PDF
Share  

---

Innovation’s Effect on Brand Equity: Insights from Medical Tourists
Author(s): Fayez Bassam Shriedeh, Noor Hasmini Abd. Ghani
Keywords: Innovation, brand equity, medical tourist perception
Received: 7 November 2016 | Published: 21 December 2016
Article Type: Research Article | Page: 176-184 | Citation:  2
Abstract | PDF
Share  

---