Vol 8, Issue 5, 2018

Volatility - return paradigm of foreign private portfolio investment in Nigeria
Author(s): Ochiabuto Emeka, Ihejirika Peters O. and Ndugbu Michael 
Keywords: Volatility-return, Foreign private portfolio Investment, E-Garch
Received: 15-Nov-2017 | Published: 13-Apr-2018
Article Type: Research Article | Page: 162-173 | Citation:  0
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Development of brand personality measure: An application for Vietnamese context
Author(s): Le Thi Minh Hang and Bao Quoc Truong-Dinh 
Keywords: Brand personality, brand personality scale, brand personality measure, scale development, Vietnamese
Received: 22-Jan-2018 | Published: 25-Apr-2018
Article Type: Research Article | Page: 174-185 | Citation:  0
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A preliminary study on dual process thinking in marketing education
Author(s): Winslet T.Y. Chan and Chi-Hong Leung 
Keywords: Dual process thinking, Cognitive reflection test, Marketing education
Received: 23-Mar-2018 | Published: 14-May-2018
Article Type: Research Article | Page: 186-194 | Citation:  2
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