Print ISSN: 2306-983X
Vol 6, Issue 2, 2016 |
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Author(s): Amos James Ibrahim-Shwilima
Keywords: Growth, primary product exports, nonrenewable resources, institutions
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Article Type: Research Article | Page: 26-41 | Citation: 1
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Measuring factors determining private label purchase
Author(s): Jayakrishnan, S., Rekha, D., Chikhalkar and Ranjan Chaudhuri
Keywords: Private labels, store brands, price, price consciousness, perceived quality, store image, value consciousness, product familiarity and shelf space allocation
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Article Type: Research Article | Page: 42-58 | Citation: 0
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