Print ISSN: 2306-983X
Vol 3, Issue 2, 2013 |
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Author(s): Muhammad Rizwan, Arslan Aslam, Mujeeb ur Rahman, Naqash Ahmad, Usman Sarwar, Tehseen Asghar
Keywords: Green perceived value, Green trust, Green purchase intention, Green perceived risk, Green marketing and perception.
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 87-100 | Citation: 6
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The Adoption of Mobile Advertisement a Study from Pakistan
Author(s): Muhammad Rizwan, Mahmood ul Hassan, Nabila jamil, Rida zahra, Rawal rasheed, Raheeel nawaz
Keywords: Attitude towards mobile advertisement, Permission, Purchase intension, Personal trust, and Institutional trust
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 101-113 | Citation: 0
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The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan
Author(s): Muhammad Rizwan, Muhammad Arif Javed, Muhammad Tayyab Khan, Muhammad Tariq Aslam, Kashafa Anwar, Sanna Noor, Wajiha Kanwal
Keywords: Buy-One-Get-One-Free, Coupons, Free Sample, Physical Surroundings and Price Discount.
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 114-130 | Citation: 10
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The Trend of Online Shopping in 21st Century: Impact of Enjoyment in Tam Model
Author(s): Umair Cheema, Muhammad Rizwan, Rizwan Jalal, Faiza Durrani, Nawal Sohail
Keywords: Perceived usefulness, Perceived ease of use, Perceived Enjoyment, TAM
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 131-141 | Citation: 66
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Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk
Author(s): Muhammad Rizwan, Hamna Sultan, Sadia Parveen, Shumaila Nawaz, Samreen Sattar, Maryam Sana
Keywords: Attitude, Future Online Shopping Intention, Innovativeness, Perceived Ease of Use, Perceived Risk, Perceived Usefulness
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 142-159 | Citation: 2
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Determinants Affecting Consumer Complaining Behavoir: A Study in a University Of Pakistan
Author(s): Muhammad Rizwan, Syed HassanAli, Sonia Akhter, Yasir Abbas, Anila Kanwal, Shoaib Iqbal, Waqas Aziz
Keywords: Attitude, loyalty, past experience, controllability, consumer behavior, university
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 160-174 | Citation: 1
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Antecedents of Job Stress and Its Impact on Job Satisfaction
Author(s): Muhammad Rizwan, Muhammad Adeel Tariq, Shahzad Hussain, Rana Muhammad Rashid, Muhammad Safdar Hussain, Intizar Hussain Khawar
Keywords: Job Satisfaction, Role Ambiguity, Role Conflict, Stress, Work Overload
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 175-190 | Citation: 9
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Future of Green Products in Pakistan: An Empirical Study about Green Purchase Intentions
Author(s): Muhammad Rizwan, Rana Muhammad Asif, Sajjad Hussain, Mubashir Asghar, Muhammad Hassan, Umer Javeed
Keywords: Green Purchase Intention, Green Perceived Value, Green Perceived Risk, Green Perceived Trust, Green Awareness, Environmental Responsibility
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 191-207 | Citation: 8
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Enhancing the Green Purchase Intention Based on Green Marketing: An Empirical Study from Pakistan
Author(s): Muhammad Rizwan, Shahzad Ubair Ahmad, Najma Mehboob
Keywords: Perceived value, Green perceived risk, Green trust, Green purchase intention, Green marketing, Perception
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 208-219 | Citation: 13
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The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan
Author(s): Muhammad Rizwan, Muhammad Nasir Jamal, Zain-Ul-Abidin, Khadeeja Gul Zareen, Arslan Khan, Barza Farhat, Rashid Khan
Keywords: Attitude, Counterfeits, Peer Pressure, Purchase Intentions, Value Consciousness
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Article Type: Research Article (Special Issue: The Islamia University of Bahawalpur, Pakistan) | Page: 220-236 | Citation: 16
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