Vol 5, Issue 8, 2015

Persuasiveness of celebrity endorsed advertising and a new model for celebrity endorser selection
Author(s): Lin Fang and Yanqing Jiang
Keywords: Celebrity endorser selection, persuasiveness, weapons of influence
Received: 18 June 2015 | Published: 3 September 2015
Article Type: Research Article | Page: 153-173 | Citation:  7
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The relationship between personal traits and accounting students perception on ethics and love of money: Case of Malaysian government-linked university
Author(s): Elinda Esa and Abdul Rahman Zahari
Keywords: Ethics, love of money, government-linked university
Received: 29 June 2015 | Published: 19 September 2015
Article Type: Research Article | Page: 174-182 | Citation:  3
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Organization commitment and five factor model of personality: Theory recapitulation
Author(s): Nida Syed, Arfa Saeed and Muhammad Farrukh
Keywords: Organizational commitment, personality traits, five factor model of personality
Received: 8 July 2015 | Published: 26 September 2015
Article Type: Research Article | Page: 183-190 | Citation:  17
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