Vol 2, Issue 4, 2012

Consumer Response to Cause-related Marketing: A Case of Malaysia
Author(s): Marhana Mohamed Anuar and Osman Mohamad
Keywords: Cause-related marketing, poverty, consumer response, Malaysia
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Article Type: Research Article | Page: 71-76 | Citation:  8
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Does A Logical Coherence Relationship Exist between Strategic Financial Decisions?
Author(s): Fathi ABID and Lotfi TRABELSI
Keywords: coherence, strategic financial decisions, financial managers
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Article Type: Research Article | Page: 77-83 | Citation:  0
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Global Financial Crisis in South Asia and its Impact on Pakistan`s SMEs Sector by Using CGE Model
Author(s): Anwar Ali Shah G. Syed., Muhammad Aslam Memon., Ali Hassan Halepoto and Faiz M. Shaikh
Keywords: Globalization, economy, CGE model, Pakistan
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Article Type: Research Article | Page: 84-88 | Citation:  3
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