Vol 8, Issue 9, 2018

An empirical study on reverse psychology applied in advertising messages
Author(s): Winslet Ting Yan Chan and Chi Hong Leung 
Keywords: Reverse psychology marketing, Psychological reactance, Advertising messages, Consumer attitudes
Received: 08-Sep-2018 | Published: 25-Oct-2018
Article Type: Research Article | Page: 321-329 | Citation:  0
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Perceived employee voice and organizational commitment: a case of Sri Lanka
Author(s): Prasadika G. H. H. P., and H. M. Nishanthi 
Keywords: Perceived employee voice, organizational commitment, employee line manager relationship, employee trust on senior management
Received: 26-Sep-2018 | Published: 19-Nov-2018
Article Type: Research Article | Page: 330-341 | Citation:  0
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Performance on the road: examining the critical role of training effectiveness amongst the blue-collar employees in Bahrain
Author(s): Umair Ahmed, Soleman Mozammel and Habib Ahmed 
Keywords: Performance, Training effectiveness, Blue-collar, Transportation industry, Bahrain
Received: 10-Sep-2018 | Published: 21-Nov-2018
Article Type: Research Article | Page: 342-351 | Citation:  0
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